The traditional innovation of Experience Design

Anush Venkataraman
1 min readOct 17, 2023

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Design and development work in harmony to create an experience that users will remember, like a well-crafted novel. Users are guided through a compelling story, with each page turn revealing something new and engaging, with intuitive navigation, pleasing aesthetics, keeping users hooked from the first interaction to the last. A design grabs attention, a good design sustains it, transforming users from scanners to avid readers.

At Thez, we see problems as stories; we solve them with traditional design thinking methodologies and innovative storytelling narratives. With this interdependent approach, problem solving is not only about finding solutions, but also crafting narratives that resonate with the intended audience. Our narrative-driven problem-solving approach ensures that everyone can connect with the issue at hand. When people can see themselves within the story, they are more likely to become active participants in the solution.

It’s a powerful blend of heart and mind, a new way of approaching the challenges that motivates change and inspires action.

Thez One Limited.

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